Fleet Driver Risk Solutions to the Driving While Texting (DWT) Epidemic DWT is an acronym for “Driving While Texting” and what began as a infrequent concern for Fleet Directors or company management has become a full blown epidemic of Fleet Driver Risk with Multi-Million dollar settlements already awarded for the reckless loss or life or property due to this disabling driver behavior.
At this moment how many fleet drivers are engaging in known, proven dangerous activities while driving company vehicles, that are:
Your Fleet Drivers Are 23 Times More At Risk From a study conducted by the Virginia Tech Transportation Institute (VTTI):
For every 6 seconds of drive time, a driver sending or receiving a text message spends 4.6 of those seconds with their eyes off the road. This makes texting the most distracting of all cell phone related tasks.
“In 2002, the Harvard Center for Risk Analysis calculated that 2,600 people die each year as a result of using cell phones while driving.
They estimated that another 330,000 are injured.”
Failure To Act Penalties are Staggering Private fleets are facing a Tsunami of risk and the potential losses in capital, assets and much higher fleet insurance costs could amount to a metaphorical tidal wave that could wipe out company profits if a manageable mechanism is not incorporated to help reduce the incidence of this dangerous driving behavior, and proper management oversight is not in place ASAP.
$49 Million dollars awarded In Trucking Accident Involving Texting
How many companies can suffer the loss of $49,000,000.00 without serious damage to their structure or core?. Most small to medium sized companies will be wiped out or bankrupted with a single settlement of this magnitude.
There is a low cost alternative that will help them enforce the current laws and provide substantial management oversight in the goals of preventing accidents before they happen.
NJC – Fleet Driver Risk Management ©2010 MVS All Rights Reserved
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Fleet Driver Risk Solutions For “Driving While Texting“ (DWT) Incorporate DWT Materials into Professional Driver Training. The most basic form of driver awareness to these dangers is in a formal training environment, from the start with periodic reinforcements, and case studies when appropriate to try to keep this at the forefront of the driver’s awareness as to the costs far outweighing the benefits.
While this should be an integral part of the solution, this is optimism at best to believe that telling an driver they should not do something, that is now ingrained in their culture, will have any substantial effect.
Company Policy No Cell Phones It is already unlawful for Interstate or heavy duty truck and bus drivers to use their cell phones when driving.
it is still a daily driver behavior that cannot be eliminated as it is so hard to detect and widespread. While a company is free to tell their drivers they must not have a cell phone while in the vehicle, the actual number of employees who will follow this policy may fail to stop usage.
Again this is a must for all companies to set a professional tone with their employees and project a public image of responsible attention to the safety of those their drivers share the roads with.
Often this is more a means to try to deflect blame and public outrage when the company driver ignores what the company policy is and spends time texting friends or loved ones while driving.
Driver Video Device
While it is wise and prudent to incorporate the dangers presented by DWT into all levels of Professional Driver Training, it is irresponsible to be so naive as to believe your fleet drivers will not have their cell phones with them and will not use them when driving. What is needed is a functional mechanism in place to validate either: the use of a cell phone for voice calls, the use of a cell phone for texting or non use of those devices that can be immediately and unequivocally proven in defense of current or as part of future incident or event claims or arbitration. The DE-SD4 system offers from 1 to 4 cameras that can record the video view out the windshield, inside Driver Passenger video as well as audio.
Non-professional drivers with little concern for law or company policy will be recorded in violation of company policy or laws and it will be up management to provide proper oversight / discipline when necessary to correct these potentially deadly dangerous driver behaviors.
Active Mobile Video The Second Best deterrent to a drivers use of a cell phone is the constant possibility that their actions and cell phone use are being watched in real time by the CMS Operator at their main facility, of that their route supervisor, their fleet manager, or executive management of the company are watching every move they make.
A single CMS Operator running the “Active Mobile Video” (MVS-SSD4 or 8-Channel version MVS-SSD8) can monitor up to 45 drivers activities in 3G Live View, and at the first sign of cell phone use they can engage the 2-Way Intercom and remind the driver “Cell phone use while driving is a crime and grounds for immediate termination from this company”.
This is the first functional and effective Real Time solution to this problem before the use of the phone can cause an accident to take the lives of their company driver or others.
The use of the “MVS-SSD4” & “MVS-SSD8” with Live View via CMS Operator the 2nd most effective means of Fleet Driver Risk Management relating to cell phone use.
Active Mobile Video With Live Cell Detection Option is the #1 Best deterrent to a drivers use of a cell phone is a mechanism that can detect cell phone use by the driver, record a single image of the driver violating law and company policy, then actively alert the CMS.
Operator or supervisors via PDA, Blackberry while sending them the image of the driver caught in the act, as well as a link to a short video clip pre event and post event to get a detailed view of what occurred.
Human Nature is not quickly changed. Texting is now part of the social media technology and as such those engaging in this activity are invested at an emotional level.
On the emotional scale of reasons for texting, on one
end of the scale for laudable reasons such as to stay in constant touch with loved ones who may be ill, or the other end of the spectrum of pathetic sycophant who just wants to be popular with their peers, those with no regard for restrictions on their behavior when they are alone will often do as they wish without regard for possible consequences.
When drivers are on their own with no supervision or oversight they often do what they please. Those who believe Federal laws, State laws, company policy will prevent them from texting are part of the problem.
They are exposing their companies to Fleet Driver Risk; they are jeopardizing their company reputation, public image
and physical assets.
A single CMS Operator running the “Active Mobile Video” MVS-SSD4 or 8-Channel version MVS-SSD8 can monitor up to 45 drivers activities in 3G Live View, and at the first Active Alert by the Cell Detection option, signaling cell phone use, they can engage the 2-Way Intercom and remind the driver “Cell phone use while driving is a crime and grounds for immediate termination from this company”.
This is the first functional and effective Real Time solution to this problem before the use of the phone can cause an accident to take the lives of their company driver or others. The use of the “MVS-SSD4” & “MVSSSD8” with Live View via CMS Operator the 2nd most effective means of Fleet Driver Risk Management relating to cell phone use.
When lives are at stake, there is no substitute for “Active Mobile Video”